Jessica Burko

: : Arts Marketing Presentations : :
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Jessica Burko is the Creative Director at the Photographic Resource Center in Cambridge, MA, and has been working as an Arts Marketer since 2002. Burko's presentations can be held online, in a lecture hall, or can be structured as hands-on workshops. Recent host organizations include Mass MoCA's Assets for Artists program, ArtsWorcester, and the Rhode Island School of Design.

Arts Marketing 101
What is this marketing thing all about? Arts Marketing 101 covers the basics of what marketing means for artists and presents pain-free ways you can market yourself and your art. This workshop also provides an overview of branding concepts, how to begin a marketing plan, and what marketing materials are most important for you to develop as you create a path to your own success.

Make the Most of Open Studios
Participating in an open studios is not just an opportunity to show and sell, it’s also a way of expanding visibility for your work and making authentic connections with audiences. Make the most of your open studios experience by understanding the power of Arts Marketing and learn best practices for before, during, and after your event. Strengthen your outreach strategy through social media, e-marketing, and print materials. Sharpen your planning process and develop a thoughtful presentation. Discover how to capture the interest of your viewers, make a long-lasting positive impression, and follow-up to encourage repeat sales.

Marking Online
Beginning with an overview of general Arts Marketing industry standards and best practices, the heart of the workshop focuses on how those concepts can be integrated into an exclusively digital model. Topics will include developing and strengthening website content to capture the attention of audiences and lead them to engagement, maximizing Instagram strategies using Stories and Live features, and how to strengthen the use of email marketing.

Writing for Artists
Tired of insisting the art speaks for itself? Help your art career fall into place by giving your work, and yourself, a voice. Galleries, the press, and anyone with a grant to offer, want to read your words. You need words on your website, blog, and social media. Learn and practice what makes an effective bio, artist statement, CV, and how titles for your works can really take it places.

Developing an Online Persona
In this visually aesthetic and brand-driven culture a small business can't survive without a presence online. An online persona is more than just a website, it’s how all of your online identities relate and intersect. This workshop will cover how to develop and maintain your brand online through the use of social media, your own website, and blogging, why artists need to pay attention to any of this, and how your online persona can expand your offline career.

Presenting Yourself as an Artist
In a world of speed dating, micro blogging, and multi tasking, one must be prepared for opportunities before they quickly pass by. It’s not enough to have your images and written materials ready at the touch of a button, an artist must be prepared to speak about their work with clarity, brevity, and confidence. This workshop focuses on fortifying oneself for the question: “So, what do YOU do?” and harnessing the self-assurance to provide the answer.

: : Build Your Own Workshop : :
: : for small groups : :
 

1.  Select a workshop topic on this page, or a workshop below designed especially for small groups.
2.  Gather three people who are interested in taking the workshop with you.
3. Email first, second, and third choice dates/times for the workshop preferred by you and your friends.

Arts Marketing workshops are three-hours long and can be held at Burko's SoWa Studio: 59 Wareham Street, Boston, 02118 or at an agreed upon location within greater Boston.

Creative workshops are four-hours long,  divided between two sessions in ordered to allow for independent work and feedback. Workshops are held at Jessica Burko's SoWa Studio: 59 Wareham Street, Boston, 02118

Arts Marketing workshop topics:

You Online Redefined
Where you go and what you do matters, online and off. Make your online persona work for you and increase the visibility of your work, make valuable connections, and share what you do in its most flattering light. Focus on Instagram and personal websites.
$75 each participant

The Power of Arts Marketing
Strengthen your marketing efforts with a review of your current marketing materials and web presence and receive feedback and suggestions to take your efforts to the next professional level.
$75 each participant

Creative workshops:

Paper Quilts
Using traditional hand-stitching and machine sewing techniques, students will create small paper quilts from life's ephemera to commemorate, memorialize or visually narrate a moment or memory. Each paper quilt will bind together photos, letters, news clippings and papers of all sorts that share a common thread. Bring your own sewing machine if you have one. Students provide most of their own collage materials.
$90 each participant, some materials included

Image Transfers
Learn a range of transfer techniques and how to use materials such as gel medium, encaustic, adhesive, and natural solvent to transfer images and text to paper, wood, and other substrates.
$100 each participant, most materials included

Creative Critique Session
Are you starting a new series, struggling with a creative block, figuring out how to proceed through a hurdle? Artists will present their work for feedback on strengths and weaknesses in this opportunity to help you further develop your work.
$85 each participant